A large healthcare provider

of 11k employees wants

their marketing strategists

to be more data-driven to

improve campaign

performance.

“Empower our marketing

strategists with

self-service data

dashboards, enhancing

productivity and minimizing

dependency on analysts.”

The AlignAI platform

empowered a self-service

environment, enabling

strategists to effectively

use data to improve

campaigns.

• Role Specific Playbooks: Procedures

  for data catalog onboarding and

  collaboration to make meaningful

  improvements to existing dashboards.

• Best Practices:: Data storytelling

  techniques and strategies to turn

  dashboards into actionable insights.

• Use Case Registry: Cataloging business

  objectives and key questions to answer

  with dashboard solutions.

• Solution Documents: Clear,

  use-case-specific dashboard guides to

  drive more usage and capture

  feedback.

• Dashboard Utilization:: Significant

  increase in the use of dashboards by

  marketing strategists.

• Campaign Performance: Measurable

  improvements in campaign outcomes

  due to data-driven strategies.

• Turnaround Time: Quicker time to

  dashboard releases and updates due

  to rollout support.

• Analyst Independence: Increased

  capacity of analysts by 20% to refocus

  efforts on data and dashboard

  improvements instead of drafting

  insights.

To achieve these results, the company invested in a comprehensive AlignAI package:

• AlignAI Platform: Starter license with Playbook Studio, Playbook Library, Use Case Catalog, and Solution Repository.

• Live Training: Specialized data storytelling training for marketing strategists.

• Data Catalog Onboarding Support: Services for seamless integration to assist in

  onboarding use cases to the data catalog.